Do you do analytics?

This is one question that I have been faced with repeatedly while making sales pitches. What is analytics anyway? While everyone has their perspective of what analytics actually is, this is how I see things – Problem statements fall into two fundamental categories (along the Y-axis as shown in the figure above): Problems where the physical relations between the data-sets to be analysed are known – the relations can be captured by some mathematical formula, by rules, logic or structures….

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